About Us
Our Journey
Founded in 2023, Purebite emerged as a response to the prevalent use of chemicals and preservatives in the atta industry. Our mission was clear: to introduce a purer, healthier atta alternative. This led to significant investment in a modern facility, focusing on high-quality, natural production.
Our debut with Chakki Fresh Atta met with overwhelming success, confirming the public’s desire for healthier options. Riding this wave, we’ve expanded into millets and millet-based atta, broadening our reach while adhering to our health-first philosophy. Our aim remains to make Purebite a household name for healthful, quality atta.
Meet The Founder
Swati Thakur
Founded by Swati Thakur, Purebite arose from a keen observation of the lack of genuine quality in the atta market. Swati, with a passion for artisanal products and a vision for healthier food options, embarked on a mission to fill this void, leading to the creation of Purebite's range of pure, health-focused atta.